E3 kicks off in the next couple of days, and not only am I excited for the upcoming games, but I really love the cringe moments. The moments where technology fails, teleprompter fails, missed handshakes and high-fives… I live for it all. So, I’ve decided to give you guys my favourite, cringiest moments from E3. *Ps – click the gif/picture to see the videos!*
Genji: Days of The Blade Announcement – E3 2006
This is one of my all time favourite moments from E3 to date. During Sony’s conference, the producer of Genji: Days of The Blade, Bill Ritch explained how the upcoming title was based on “famous battles which actually took place in Japan”. A few minutes further into the conference, out jumps a GIANT ENEMY CRAB. This became a huge joke amongst the gaming community, as you can probably guess. Quotes such as “you attack it’s weak point for massive damage” and “real-time…weapon change” became a running joke for many people, due to the fact that this has been a pretty big part of gaming since, well, forever. But still, HERES THIS GIANT ENEMY CRAAAAB.
Ninety-Nine Nights 2 – E3 2010
Oh man, Tak Fujii and his whole presentation. Fujii was presenting his upcoming sequel to Ninety-Nine Nights, Ninety-Nine Nights 2, and his presentation was awkward from start to finish. He starts off by explaining new features coming to the game, such as Co-op mode with 1 million troops. 1 million troops. Woooooow. He goes on and creates more hilarious moments, such as explaining how Ninety-Nine Nights 2 is an extreeeme version of a hack-and-slash title. Not too much longer after this, much to the amusement of the audience, Fujii comes out with another belter of “you will get sucked” while talking about repetitive mechanics. Watching the presentation back will show you the ridiculous amount of hilarious things Fujii comes out with so innocently that have been brought up year after year.
Jesse Wellens – E3 2017
THIS. Jesse Wellens, I feel for you bud. It has to be really nerve-wracking presenting at E3, so what happened with Jesse makes me feel pretty bad for the guy. But that doesn’t mean that I wasn’t dying laughing over this whole scenario. Jesse, who you may recognise from his channel PrankvsPrank, was presenting Need for Speed: Payback for EA when things just started to go from bad to worse. Jesse choked. He stumbled over his words, hopelessly repeating himself, until the producer of NFS: Payback came out to salvage the rest of the introduction. It’s not the first time this has happened in front of millions of people, and I’m positive that Jesse is not going to be the last, but that doesn’t make it any less cringey/funny.
Mr Caffeine – E3 2011
Aaron Pitchman, or more commonly known on the internet as Mr. Caffeine. He took to the stage excitedly, and it went downhill pretty quickly. His excitement didn’t really pass on to the members of the audience, who didn’t laugh at his bad jokes, or even his “doodly doodly doop” moments. The internet did though. The whole thing was hard to watch as he tries so hard, but it doesn’t translate well to anyone. Poor guy.
Jamie Kennedy – E3 2007
Right okay, so make a mental note here – don’t turn up drunk if you’re doing any presenting work. Kennedy showed up to Activisions conference completely wasted, looked like he had absolutely no idea where he was or what he was doing, insulted the audience and did an incredible interview with Tony Hawk. It was a trainwreck, but it makes for hilarious viewing. Don’t bring this subject up with him though, because he is still pretty salty about the whole thing.
Battlefield 4 – E3 2016
During EA’s presentation, they tried to show a trailer for Battlefield 4. Didn’t quite go to plan though as they struggled to get the trailer rolling on cue. Audio issues and playback issues caused such an awkward moment for both the presenter and audience. What’s even worse is that the presenter tries to walk off stage after mentioning that it’ll be shown later on, only to return and wait a little longer in front of a huge room full of people. The awkwardness. The embarrassment.
Just Dance – Every E3 since Just Dance was announced
They do this every year. Ubisoft will always have a segment full of awkward dancing and music to showcase Just Dance. It will literally come out of nowhere and you have to sit through it. It’s the most cringeworthy thing. I think 2017’s was one of the worst. Why Ubisoft, why?
I have to say, I’m really looking forward to seeing this year. I wouldn’t change E3 at all, it’s perfection. It’s genuinely one of the best times of the year, for both games – and my sense of humour.
Let me know your favourite cringey moments in the comments below!